Batman v Superman: Dawn of Justice was supposed to compete directly with Captain America: Civil War by releasing on the same day, but Warner Bros. decided — wisely — that more money was to be made without forcing audiences to choose between two huge tentpoles.
But both studios knew their movies would be compared ad nauseum — each containing a similar premise where its lead titans would wage war against each other. DC, owning the most famous and more established comic book properties in Superman and Batman, still had a bit more of an uphill climb gearing up for its cinematic universe while Marvel looked forward to continuing its runoff to a climactic Infinity War one-two punch that begins in 2018 — ten years after Iron Man kicked off Phase One.
And it’s clear, after having seen Civil War, that my preference is Marvel’s movie. Not that I have to choose — one can be a fan of both comic movies and companies just like one can be a fan of Warner Bros., Universal Studios, and 20th Century Fox. I love both Guardians of the Galaxy and The Dark Knight without feeling the need to draw lines from one to the other.